Click fraud is one in every of the foremost talked concerning problems moving advertisers on Google and different Pay Per Click (PPC) platforms. In keeping with Click Guardian $7.2 billion was lost to click fraud between 2016 and 2018. That’s a staggering quantity that numerous advertisers are losing to fraudsters and click on errors.
Imagine for a moment that you were a purveyor of fine cakes at the time when the internet really began to take off. Wondering how you could get yourself motoring along what we used to call, rather quaintly, the information superhighway, you hit upon an innovative business plan.
After revelations that Cambridge Analytica, a British data processing firm with links to the Trump campaign, allegedly harvested the private knowledge of over fifty million Facebook users while not permission